Profile: Ono Poké is a Hawaiian poke bowl restaurant situated in the heart of downtown Birmingham. With a dedication to sourcing fresh, flavorful ingredients and a strong commitment to sustainability, Ono Poké brings the taste of Hawaii to the heart of Alabama.

Challenge: When Ono Poké first opened its doors, they faced the challenge of introducing a relatively new concept – poke bowls – to the Birmingham food scene. With competition from established restaurants and a diverse culinary landscape, they needed to stand out and attract a loyal customer base - I came into the mix in 2022 through AMD Creative and began implementing the following strategy in January 2024.

Strategy: Recognizing the potential of Instagram Reels to boost engagement, I implemented a new strategy focused on creating engaging video content. This strategy involved featuring the restaurant's employees in fun and lively Reels, showcasing behind-the-scenes moments, playful spins to bowl creations, and interactions with customers.

Result: By humanizing the brand and highlighting the personalities behind the counter, Ono Poké was able to gain support from the tight-knit local community in Birmingham, known for its strong support of local businesses!